Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Beautiful Wall Decor Wedding Gifts

When you are looking for the perfect wedding gift, you want a present that will be cherished, used and remembered forever. A wedding gift that can hang on the wall is an ideal gift in all three respects. Choosing a wall décor wedding gift can be tricky, though, unless you take the couple’s personal tastes and sense of design into account when choosing. Here are some helpful hints to make sure that you select a beautiful wall décor wedding gift that will be truly appreciated and loved.

Consider the Style of the Bride and Groom’s Home

When choosing wall décor it is important to remember that this gift is meant to be on display in the bride and groom’s new home. Take stock of the design choices that the couple has made in their personal living spaces and avoid choosing a kitschy wall item if the bride has built her living room around clean, modern Danish lines. Instead, pick a simple design such as a stretched canvas printed with their initials or names in muted colors. For a contemporary living or family room design, consider choosing a wall print or canvas with a sleek, black frame and a colorful, personalized print. If the couple’s taste runs more to the curves of Art Deco, consider opting for a framed design inspired by the elongated curves and almost-abstract art of the Roaring Twenties.

In general, traditional and country styles will be complemented best by personalized prints and art canvases framed in warm or light wood. More modern designs look best with unadorned black or metal frames, or with unframed canvases. Country samplers are ideal for Colonial style living rooms and dens, especially if the print includes calico or adorable animals.

Consider the Personal Taste of the Bride and Groom

If there is a particular motif that is near and dear to the hearts of the bride and groom, you stand a pretty good chance of choosing a gift that they will love if you keep their personal preferences in mind while shopping. Try choosing prints or plaques in their favorite colors and materials, or printed with motifs that hold personal meaning to them. Don’t offer them a floral wall plaque if their tastes run to minimalist modern paintings, and avoid choosing an abstract wall print if they have a country themed kitchen adorned with cute teddy bears. Consider, too, that there are many more kinds of wall decor than just framed prints. Some of the other wall décor wedding gifts that you might consider are wall plaques made of metal, wood or molded resin, and wood plaques carved with the word “love” and the couple’s wedding details, both of which can easily fit into many different décor styles.

Hand painted slate tiles can also be an ideal choice for a rustic or Colonial kitchen, den or family room, and you can even choose one that is painted with traditional wedding icons or ones with more natural scenes.

Another popular wall décor is a stretched art canvas. It is easy to find stunning stretched art canvas designs that make beautiful wedding gifts. Whether you choose a painted Impressionist scene with a pair of love-bird swans or a country rustic saying bordered in twigs and flowers, there are many lovely canvases that can be personalized to make your gift even more extraordinary.

To really stand out, you can always go with a personalized pewter or copper tray wedding present, engraved with the wedding date and names, or a 3-D resin plaque or clock engraved with the wedding couple’s special day details.

Photo Frames

Photo frames are personalized gifts that are always appreciated. When choosing a photo frame, try to keep in mind the general rules of wall décor, choose photo frames and mats that fit with the general décor of the home and do not be afraid to be whimsical or personal. A classic black glass frame is a perfect accent for a modern or contemporary living room, especially when you add the personal touch of a special engraved message. Silver filigree frames are ideal for wedding photos, and wood frames can fit into any style of décor.

If wall hangings seem a bit personal, you might consider a hanging for the outside of their home. A “welcome” slate or plaque personalized with the couple’s married name can make a wonderful gift for the newly married pair.

Whatever gift you choose, personalization is a key part in ensuring that your wedding gift will be special and heartfelt. Think carefully about exactly what to print in the two or three lines you are given. A favored choice is the couple’s names and wedding details, but you might opt to use a personally applicable quote or wedding wish instead. Whichever personalized present you go with, it is sure to be loved and appreciated for years to come.

How Loud Does a Working Environment Have to Be to Require Ear Defenders?

Those who work in a noisy environment can often find that they are subject to more that the simple rigours of working life. People who find themselves subjected to loud working conditions can often fall victim to hearing conditions, in both the short and the long term. To combat this, many regulations exist designed to encourage the use of hearing protection in such conditions. But attempting to figure out the volume limits is tough, and it can be hard to tell when a workplace moves beyond simply loud into the realm of too loud.

Whilst we often subject ourselves to loud noises for pleasure, during sporting events and rock concerts, finding yourself in a loud working environment can be a little different. As you will likely be spending a large portion of your working life in the same conditions, the measures taken to prevent hearing damage should be strenuous. The most common solution for those who find themselves subject to such conditions is to wear ear defenders. Worn over the outer ear, these devices are available in a number of colours and designs. Should they be required in the work place, your employer should be able to equip you with the right protection.

While many companies are aware of the high volume of the environment and will require you to wear protection, it might simply be a recommended practice in others. To determine whether the protection is necessary, ask yourself several questions:

Does the noise seem intrusive?

Do you need to raise your voice to talk to another person?

Are you part of an industry which is known for loud working conditions, such as construction or manufacturing?

If the answer to the above questions is yes, then it is likely that further steps may need to be taken. From a quantifiable standpoint, the volume levels are often measured and provisions are taken according to decibel measurements. At 80dB, employers are required to provide training and instruction on how to reduce risk, and need to make protective measures available. Those workplaces which are frequently subject to 85dB are expected to take measures to reduce exposure to loud noises and if the measures are unable to have an effect, then hearing protection is required. Any environment above 87dB is considered something to which an employee should not be exposed, taking into account protective measures.

If you find yourself at risk of hearing damage or are beginning to experience difficulty, it is recommended that you talk to your employer in order to reduce the exposure to loud working conditions.

Office Furniture Manufacturers

Office furniture manufacturers are huge in number and finding a suitable one is easy. When you want to buy a computer desk, you have to look at various designs to select the furniture of your choice. And for that you need to find the right seller, who has lots of designs to display.

Moreover, the seller should be well-experienced, so he knows the right furniture for your office. They should be able to visualize your requirements, so the customer will be satisfied. The manufacturers should provide good quality, high-end furniture to fulfill all the requirements. It is always better to inquire about a manufacturer and see their works to come to a conclusion. And also their existence in this field should be known, so you'll come to know that they have a strong base and they will be committed in their work.

Moreover, if it is a big firm, then there will be more people working in that firm. And there will be good customer support, and freight services will be systematic. There will be no need to arrange everything on your own. You can go through the online websites to know more about the manufacturers who stay nearby, and also the models that have been designed already. Regarding the price, it is better to discuss it with the customers who had long-term relationship with the manufacturer. So this will not leave room for cheating.

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